In 1925, a mistaken delivery of radio equipment led to the company securing Victoria’s first commercial radio licence. 3UZ or “The Voice of Victoria” was born, marking the start of Nilsen’s venture into broadcasting.
For the next sixty years the station achieved consistent top ratings across the nation as “The Greater 3UZ.” The station was always ahead of trends, adopting a highly successful Top 40’s format in the early 1960s and boasting a line-up of entertainment legends such as Bert Newton, Happy Hammond, Graham Kennedy and Don Lane.